Celebrating 35 years of consulting excellence!

Goeins-Williams Associates, Inc., (GWA) focuses on people, process and performance TM. GWA is your one stop shop to meet your organizational performance needs.

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Services

All services can be provided virtually

 

Organizational Development

  • Action planning
  • Stakeholder engagement
  • Organizational assessment
  • Strategic planning
  • Meeting, retreat, and conference facilitation
  • Strategy development
  • Non-Profit Capacity Building

 

Applied Research and Decision Support

  • Focus group research
  • Interview studies
  • Management studies
  • Organizational reviews

 

Professional Development and Leadership Learning

  • Customized training (diversity, team building, and leadership development)
  • Integration of professional development into retreats
  • Executive coaching
  • Board Governance

Keynote Speaking and Executive Inspiration

  • Motivational and inspirational keynotes
  • Topics: success, leadership, entrepreneurship, women’s empowerment

 

 

What our clients have to say…

From recruitment through final reporting, the GWA team consistently delivers exceptional work. Participant recruitment has been seamless, ensuring we have the right voices at the table.  The discussion guides are thoughtfully developed, the moderation is skilled and engaging, and the insights generated are both meaningful and actionable.

One of the things we value most is the quick turnaround on reporting without sacrificing quality.  GWA goes beyond simply summarizing what participants say, they provide strategic recommendations that strengthen campaign messaging and help us make more informed decisions through the creative development process.

I would highly recommend Goeins-Williams Associates to any organization seeking a trusted qualitative research partner.  Their professionalism, expertise, responsiveness, and commitment to delivering actionable insights makes them an invaluable extension of our team.

 

Mike Cordrey

Associate Managing Director- Government Division

Aloysius Butler & Clark 

Goeins Williams Associates
5
2026-08-06T12:23:52-05:00

Mike Cordrey

Associate Managing Director- Government Division

Aloysius Butler & Clark 

From recruitment through final reporting, the GWA team consistently delivers exceptional work. Participant recruitment has been seamless, ensuring we have the right voices at the table.  The discussion guides are thoughtfully developed, the moderation is skilled and engaging, and the insights generated are both meaningful and actionable. One of the things we value most is the quick turnaround on reporting without sacrificing quality.  GWA goes beyond simply summarizing what participants say, they provide strategic recommendations that strengthen campaign messaging and help us make more informed decisions through the creative development process. I would highly recommend Goeins-Williams Associates to any organization seeking a trusted qualitative research partner.  Their professionalism, expertise, responsiveness, and commitment to delivering actionable insights makes them an invaluable extension of our team.  
Thank you, Devona.  You did a great job leading us through this process. I’m very pleased with the final product, as were all the others that participated in the planning process.

Vandell Hampton, Jr.,
President and CEO
True Access Capital

Goeins Williams Associates
5
2022-01-05T21:04:16-06:00

Vandell Hampton, Jr.,
President and CEO
True Access Capital

Thank you, Devona.  You did a great job leading us through this process. I’m very pleased with the final product, as were all the others that participated in the planning process.

Dr. Williams is an impassioned and knowledgeable professional within the healthcare policy field and beyond. Her steady demeanor and words of wisdom were not only received well by our Professional Women in Healthcare audience, but encouraged them to think about the environment we are in today. Dr. Williams kept our members engaged throughout the entire presentation and used real-world examples to provide valuable insight. I’m grateful that both the team and myself had the opportunity to learn from her, and hope to have her speak again soon!

Jenna Kolker, MHA

Premier Alternate Site Programs

Contract Operations Manager

Goeins Williams Associates
5
2021-01-24T19:03:24-06:00

Jenna Kolker, MHA

Premier Alternate Site Programs

Contract Operations Manager

Dr. Williams is an impassioned and knowledgeable professional within the healthcare policy field and beyond. Her steady demeanor and words of wisdom were not only received well by our Professional Women in Healthcare audience, but encouraged them to think about the environment we are in today. Dr. Williams kept our members engaged throughout the entire presentation and used real-world examples to provide valuable insight. I’m grateful that both the team and myself had the opportunity to learn from her, and hope to have her speak again soon!

Hello Devona:


Our Strategic Planning Sessions will lead us to our goals. Your knowledge and commitment is remarkable! Taking on a project with the views of many is never an easy task, your style not only produced results that exceed expectations but made the journey enjoyable.


 

Deb Parker
Director of Operations
Henrietta Johnson Medical Center

Goeins Williams Associates
5
2021-01-24T18:27:15-06:00

Deb Parker
Director of Operations
Henrietta Johnson Medical Center

Hello Devona: Our Strategic Planning Sessions will lead us to our goals. Your knowledge and commitment is remarkable! Taking on a project with the views of many is never an easy task, your style not only produced results that exceed expectations but made the journey enjoyable.  
Devona,
I want to thank you for a fabulous and very effective strategic planning retreat on Saturday. I have received so much positive feedback from both board members and from my management team. I am so pleased with the outcomes of the day as well as the many discussions that needed to happen to attain the goals for the upcoming work at CPL.
You are amazing at your work and I feel so blessed for your ongoing participation with CPL.
Thank you again for a job well done.

Janie Cramer, Executive Director
Canine Partners for Life
Cochranville, PA

Goeins Williams Associates
5
2020-05-29T13:41:06-05:00

Janie Cramer, Executive Director
Canine Partners for Life
Cochranville, PA

Devona, I want to thank you for a fabulous and very effective strategic planning retreat on Saturday. I have received so much positive feedback from both board members and from my management team. I am so pleased with the outcomes of the day as well as the many discussions that needed to happen to attain the goals for the upcoming work at CPL. You are amazing at your work and I feel so blessed for your ongoing participation with CPL. Thank you again for a job well done.

Dr. Williams has been an exceptionally competent facilitator for the last two annual Strategic Retreats for the Delaware Health Care Commission. Examples of her outstanding work include her preparation of materials for the meeting; establishing a feasible and focused agenda; moderating meaningful discussions among the meeting attendees; and providing a useful summary of actionable items so we could have achievable goals for the coming year.  As Chair of DHCC, I have greatly appreciated Dr. Williams services as our facilitator and hope to be able to continue to contract her for future meetings.

Nancy Fan, MD

Chair, Delaware Health Care Commission

Saint Francis Women's Center Greenhill

Goeins Williams Associates
5
2021-01-24T18:59:52-06:00

Nancy Fan, MD

Chair, Delaware Health Care Commission

Saint Francis Women's Center Greenhill

Dr. Williams has been an exceptionally competent facilitator for the last two annual Strategic Retreats for the Delaware Health Care Commission. Examples of her outstanding work include her preparation of materials for the meeting; establishing a feasible and focused agenda; moderating meaningful discussions among the meeting attendees; and providing a useful summary of actionable items so we could have achievable goals for the coming year.  As Chair of DHCC, I have greatly appreciated Dr. Williams services as our facilitator and hope to be able to continue to contract her for future meetings.
I have been trying to find a moment to give you a call to express my gratitude for you and Jayden in helping us with the strategic plan [for the Maternal Health Improvement Task Force]. I love the end product and I know we may not have gotten to the same place without your facilitation and guidance. I was sincere about the value you added to the process in the acknowledgment section of the strategic plan.

 

Donna M. Neale MD

Obstetrical Champion for Health Strategy and Engagement

University of Maryland Medical System and School of Medicine

Goeins Williams Associates
5
2026-08-03T16:51:58-05:00

Donna M. Neale MD

Obstetrical Champion for Health Strategy and Engagement

University of Maryland Medical System and School of Medicine

I have been trying to find a moment to give you a call to express my gratitude for you and Jayden in helping us with the strategic plan [for the Maternal Health Improvement Task Force]. I love the end product and I know we may not have gotten to the same place without your facilitation and guidance. I was sincere about the value you added to the process in the acknowledgment section of the strategic plan.  
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Goeins Williams Associates

Our Value Proposition

Since 1986 GWA has helped over 60,000 individuals in corporate, government and non-profit organizations improve their performance and achieve their organizational goals. We use our multisector experience, knowledge and approaches to benefit our clients.

Our competitively priced consulting services are designed to meet our clients’ varied performance needs. GWA is an award winning WBE/MBE.

Values



  • Quality. We perform all work with the highest degree of quality.
  • Integrity. We operate with integrity and high standards and ethics.
  • Collaboration. We collaborate with our clients and facilitate opportunities for collaboration between them.
  • Community impact. We are committed to producing work that benefits the community and making positive contributions with our resources.
  • Client confidentiality. We maintain strict confidentiality of our clients.
  • Civic Engagement. We believe in giving back to the community through education, mentoring and leadership.

We look forward to the opportunity to serve you!

                   
How to grow a sustainable consulting business
by Devona E. G. Williams, Ph.D.
$14.95


An inspirational book for women featuring actress Jennifer O’Neill, Dottie Walters and Devona Williams
$19.95

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