Category: Marketing

I just finished reading Tom Patty’s new book, Marketing Without Money, a welcome read on my flight from San Francisco to Philadelphia. Tom skillfully weaves his experience as

If you hung out “your shingle” for your business just 10 years ago, you might fall into the category of what I call a traditional business.  Whether you

Everyone in business has a moment when the day is cluttered with activities that yield poor results and zap energy.  At the end of the week when you